“HEY YO! Save Our Icons”
NGOgro associate Maria Beatriz (Mabe) Rodriguez was asked by the Cultural Facilities Task Force Chair Bob McDonald to create a public marketing campaign to generate high community awareness of the needs of Cincinnati’s Union Terminal and Music Hall. Landor Associates worked with Mabe to create an amazingly impactful campaign. This video is an example of her leadership and the talent of Landor Associates. This original song “HEY YO! Save Our Icons” was released and the Cincinnati Museum Center Informatics Center headed by NGOgro associate Shawn Mummert added the images to create this video which quickly become the rally cry for the efforts to save the buildings.